Starbucks and ICE Collaborates with Each Other To Launch Global Digital Asset Platform
August 4, 2018 11:45 am
Recently New York Stock Exchange operator Intercontinental Exchange (ICE) has announced its plan to launch a global digital asset platform in November as a “scalable on-ramp” for investors.
ICE To Develop ‘Scalable-On-Ramp’
Kelly Loeffler, CEO of Bakkt said:
“Bakkt is designed to serve as a scalable on-ramp for institutional, merchant and consumer participation in digital assets by promoting greater efficiency, security, and utility.”
In order to launch Bakkt, ICE has partnered with a list of participants that include Starbucks, Microsoft, and BCG.
Therefore, Starbucks has defined its desire to accept cryptocurrency payments from its customers.
Maria Smith, vice president of partnerships and payments, said:
“Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into US dollars for use at Starbucks. The company is committed to innovation for expanding payment options.”
The news immediately spread everywhere, and one of digital currency industries’ commentator expressed ICE’s decision as massive.
M12, Microsoft’s venture capital arm, Fortress Investment Group and several other firms are set to become partners.
BCG senior partner Shaun Collins said:
“Blockchain technology holds tremendous potential to enable new business models and trusted ecosystems. By leveraging and developing fundamental market infrastructure, the Bakkt platform will enable firms across industries to accelerate a range of innovation.”