Lamborghini To Use Blockchain Technology


November 19, 2019 7:34 pm

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As per the announcement, Lamborghini has partnered with Salesforce to use an enterprise blockchain platform to track the authenticity of the cars sold on the secondary market.

Salesforce announced through a press release:

“When a Lamborghini is resold, the vehicle often goes through 800 to 1,000 certification checks that take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy.”

To make sure that customers are purchasing a genuine Lambo with genuine parts, the company needs to employ a broad network of people and entities, such as dealerships, auction houses, repair shops, photographers and more, to help document each car’s history. Blockchain is expected to make this easier, according to Lamborghini, by gathering all the partners together in one trusted distributed network.

Salesforce mentioned that “each vehicle will come with an immutable record of service, including restoration, prior ownership and more,” and each car will be “armed against potential counterfeiting.”

Paolo Gabrielli, head of after sales at Lamborghini, said:

“Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.”

Adam Caplan, SVP, Emerging Technology, Salesforce said:

“Blockchain is changing the way companies approach to trust and transparency. Lamborghini is a perfect example of this—we’re excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting edge technology like Salesforce Blockchain.”

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